Download: The Emotional Expedition: A Workbook for Transformative Travel Marketing Subtotal: $20.00
Tools
You’ll need the right tools for flawless results. Wield a worksheet or test a toolkit. Get the job done well with these tools at your disposal.
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Download: 10 Ways to Win in Content Marketing Checklist
$0.0010 Ways to Win in Content Marketing Checklist (PDF)
Your all-in-one best practices cheatsheet for how to do travel marketing right.
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Download: Advertising Tracker Spreadsheet
$25.00Advertising Tracker Spreadsheet
An Excel spreadsheet that enables you to track all advertising efforts. This template includes:
- Annual campaign tracking spreadsheet that provides a macro view of campaigns and their timeframes
- A sheet to help you track deliverables, due dates, specs, and delivery status
- Monthly budget tracking sheet
- Ad performance tracker and cost per touch
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Download: Basic Content Analytics Dashboard
$30.00Basic Content Analytics Dashboard (Excel)
Excel sheet for tracking advertising deliverables and due dates.
Includes:
- Instructions on how to use the sheet including formula examples
- Comments within the Excel fields on how to use them
- Formulas are already set up to total rows and columns when you enter data into the cells
- Links to industry sources to document benchmarks for your industry
- Template to track website traffic and social media growth
- Advertising campaign and tactics tracking template
- Subscriber growth template across months and years
- YouTube subscriber and performance templatecel template to document content marketing program metrics and growth.
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Download: Content Calendar
$10.00Basic Content Calendar (Excel)
A simple Excel editorial calendar to track your content marketing deliverables and publishing dates. Color coded by type of asset.
It can be used to organize your publishing schedule, coordinate with your team on publishing dates, plan your year or quarter in advance, and report upcoming content to managers and other teams in a form that everyone can view.
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Download: Content Compass Onesheet
$0.00Content Compass — Creating the Ideal Content Mix
This free onesheet describes an interesting schema for tracking the content mix for your content strategy to engage your readers and promote bookings.
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Download: Content Compass Tracker
$0.00Content Compass Tracker (Excel)
This Excel spreadsheet helps track content types (Promoter, Preacher, Professor, and Poet) to ensure a balanced and strategic content mix across different distribution channels.
For a summary, download the free Ideal Content Mix onesheet. Or read the more detailed blog.
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Download: Creative Brainstorming AI Prompt Bank
$10.00The Creative Brainstorming AI Prompt Bank for Travel Marketers
This free AI prompt bank is built for marketing teams who need sharper thinking, faster ideation, and content that still feels unmistakably human.
Inside, you’ll find AI prompts designed to spark campaign ideas, unblock creative teams, and pressure-test content across the entire traveler journey — from early inspiration to the moment someone clicks Book. These prompts don’t replace your expertise; they amplify it — helping you guide AI like a strategic co-pilot instead of handing it the wheel.
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Download: Creative Brief
$0.00Creative Brief (Ms Word)
Provide your creative team with all the details they need to deliver a quality content product. This all-in-one creative brief in Microsoft Word format captures all the essential information you need from your stakeholders including:
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Download: E-mail Welcome Series Cheatsheet (PDF)
$0.00Boost your travel brand’s email marketing performance with this free Travel Marketing Welcome Email Series cheatsheet, designed to increase engagement and drive tour bookings.
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Download: Lifecycle Marketing Content Toolkit
$50.00Lifecycle Marketing Content Toolkit
Download the Lifecycle Marketing Content Toolkit — a step-by-step guide to mapping content to the entire traveler lifecycle, fixing funnel gaps, improving conversions, and building a high-performing travel marketing strategy. The 30 page ebook and companion spreadsheet workbook are perfect for tour operators, travel marketers, and small travel businesses.
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Download: The Emotional Expedition: A Workbook for Transformative Travel Marketing
$20.00The Emotional Expedition: A Workbook for Transformative Travel Marketing
This travel marketing workbook helps travel companies and tour operators move beyond promoting only itineraries and “hardware” to start selling experiences that connect and generate a feeling. It guides you in defining your brand’s deeper purpose; clarifying the emotional transformation you offer; crafting messaging that resonates with curious, values-driven travelers; and testing traditional messages against emotional-focused copy. Designed specifically for experience-led and expedition-focused brands, it provides practical exercises to align your marketing with the feelings that drive high-consideration bookings
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Download: The Field Guide to Modern Travel Marketing
$30.00The Field Guide to Modern Travel Marketing:
How to Do It BetterThe Field Guide to Modern Travel Marketing is a no-nonsense, 25-page playbook built for travel marketers who are ready to do things differently. Inside, you’ll find bold ideas, better strategies, and traveler-first tactics to help you attract the right audience, craft stories that stick, and convert interest into bookings. It’s packed with practical tools, smart tips, and zero fluff — just the essentials for brands ready to do it better and lead with purpose. (PDF Format)