Are you wandering off course with your content mix? This Excel spreadsheet provides direction on how to incorporate the four essential content characters — Promoter, Preacher, Professor, and Poet — into your monthly content plan to ensure a balanced and strategic content mix across distribution channels.

It includes key details such as publication date, target audience, call to action, and performance metrics for measuring engagement and effectiveness.

For more background, download the free Content Compass onesheet. Or read the more detailed blog.