Download: The Emotional Expedition: A Workbook for Transformative Travel Marketing Subtotal: $20.00
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Download: 10 Ways to Win in Content Marketing Checklist
$0.0010 Ways to Win in Content Marketing Checklist (PDF)
Your all-in-one best practices cheatsheet for how to do travel marketing right.
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Download: Content Calendar
$10.00Basic Content Calendar (Excel)
A simple Excel editorial calendar to track your content marketing deliverables and publishing dates. Color coded by type of asset.
It can be used to organize your publishing schedule, coordinate with your team on publishing dates, plan your year or quarter in advance, and report upcoming content to managers and other teams in a form that everyone can view.
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Download: Content Compass Tracker
$0.00Content Compass Tracker (Excel)
This Excel spreadsheet helps track content types (Promoter, Preacher, Professor, and Poet) to ensure a balanced and strategic content mix across different distribution channels.
For a summary, download the free Ideal Content Mix onesheet. Or read the more detailed blog.
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Download: Creative Brainstorming AI Prompt Bank
$10.00The Creative Brainstorming AI Prompt Bank for Travel Marketers
This free AI prompt bank is built for marketing teams who need sharper thinking, faster ideation, and content that still feels unmistakably human.
Inside, you’ll find AI prompts designed to spark campaign ideas, unblock creative teams, and pressure-test content across the entire traveler journey — from early inspiration to the moment someone clicks Book. These prompts don’t replace your expertise; they amplify it — helping you guide AI like a strategic co-pilot instead of handing it the wheel.
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Download: The Emotional Expedition: A Workbook for Transformative Travel Marketing
$20.00The Emotional Expedition: A Workbook for Transformative Travel Marketing
This travel marketing workbook helps travel companies and tour operators move beyond promoting only itineraries and “hardware” to start selling experiences that connect and generate a feeling. It guides you in defining your brand’s deeper purpose; clarifying the emotional transformation you offer; crafting messaging that resonates with curious, values-driven travelers; and testing traditional messages against emotional-focused copy. Designed specifically for experience-led and expedition-focused brands, it provides practical exercises to align your marketing with the feelings that drive high-consideration bookings
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Download: Tour Operator Lifecycle Marketing Funnel
$0.00Tour Operator Lifecycle Marketing Funnel
Discover how tour operators can use a lifecycle marketing funnel to organize content, guide travelers from awareness to loyalty, and boost bookings.