Jaunt will create a content program strategy for you to enable you to launch a new storytelling program. 

Best for: 

• Starting a storytelling program from the ground up
• Developing a new strategy for an existing program

Timeline:

2-4 months; work can be tailored to your needs and budget 

General Process (customized to your desired scope):

1. Your team provides background material and completes a questionnaire
2. We conduct interviews with sales, marketing, and other teams
3. Collaborate in a virtual strategy session (in person sessions available for additional cost)
4. Develop an integrated marketing, content, sales enablement, and advertising plans — a full spectrum marketing strategy that combines multiple touchpoints across the entire customer lifecycle and your media mix
5. Launch your content marketing program!

Deliverables (italicized items optional):

• Content program strategy document with content pillars, customer lifecycle and content type recommendations, publishing cadence, and integrated marketing sequence
• Advertising recommendations
• Sales enablement materials checklist
• Team roles and skills outline
• Editorial process outline 
• Completed editorial calendar template for one month of content
• Editorial style guide starter document (5 pages)
• Voice and tone starter document (3 pages) 
• Excel dashboard template and KPIs

Investment:

 $15,000 to $26,000 depending upon your needs

Recommended additions:

• Assistance hiring new team/ writing job descriptions and reviewing candidate resumes 
• Content governance strategy
• Creative process training 
• Authority to publish training 
• Voice and tone full guide 
• Full editorial style guide 
• Quarterly check ins to optimize execution 
• Short list of recommendations for project management, editorial scheduling, social and email tool recommendations
• Ongoing support for execution