Optimize an Existing Program
Strategy WITH YOU; Execution BY YOU
Your team’s at peak performance, but you could use help from an experienced guide to climb to the next level. I’ll help empower your team so they can reach the summit.
Best for:
- Teams with a documented content marketing strategy
- Orienting and training a new team
- Periodic strategy and execution tuneups
- Scaling an existing team to ramp up production
Timeline:
1-3 months
Process:
- You provide background material, brand guidelines, and strategy documents, and details on your team
- Identify the scope of work and up to 3 challenges you want to address
- Participate in 2 hours of interviews
Deliverables:
- Recommendations on optimizing program, processes, and team roles
- Detailed responses for up to 3 challenges
- Creative process outline including stakeholder review template
- Review and provide feedback on editorial calendar
- Voice and tone review and recommendations
Investment:
$7,000-$15,000 depending upon your needs
Recommended additions:
- Editorial ideas brainstorm session
- Editorial style guide
- Voice and tone guidelines
- Creative process training
- Authority to publish training
- Ongoing support for execution
- SEO optimization on new content
Fractional Content Officer
Commission Content
Build New Program
Build a Roadmap
