Travelers don’t book on a whim from one social media post. On average, they spend more than five hours researching trips across nearly 300 pages of content before giving you their money. If your don’t have content to engage and educate them at every stage of the buyer journey, you’re missing many moments.

That’s why we built the Tour Operator Lifecycle Marketing Funnel infographic. It breaks down exactly what type of content to use at each stage —Awareness, Consideration, Decision, Experience, and Loyalty — so every blog, social post, email, and call to action actually moves travelers closer to booking (and coming back for more).

Whether you’re trying to spark inspiration, eliminate booking hesitation, or turn past guests into repeat travelers, this funnel gives you the framework. Clear. Practical. Traveler-focused.

Download the infographic and start organizing your content on the journey that counts —the traveler’s journey.