Travel Marketing Worst Practices … and How to Do Better
“Send them the same email 100 times until they buy.” That was the “pearl of wisdom” given to me by a former boss at a global travel company. True story. On my first day. It’s haunted me […]
Why Do Tour Operators Need Content Marketing?
Content marketing is essential for tour operators because it helps them attract, engage, retain, and convert potential customers in a competitive industry. Despite this, I’m often surprised at how few tour operators use content marketing tactics. In […]
Why Do Cruise Brands Need Content Marketing?
Becoming a publishing brand is particularly important for companies in the travel industry who sell experiences. Between destinations, onboard experiences, and excursions, there’s a never-ending source of authentic and engaging content that can keep potential travelers entertained […]
Don’t Click Here — Writing Better Link Copy
Don’t Click here. Please. I beg you. You should shun “Click Here syndrome” and its evil cousin, “the document is here.” In addition to being deadly dull, bad link copy makes us look dated, confuses users, is […]
