Are you wandering willy nilly through your content planning? It’s easy to lean too heavily on one type of content, like product and brand copy, which can push prospects away with the constant hard sell. Variety is the spice of life, so a well-balanced mix ensures engagement, provides pacing between engagement and purchase consideration, aligns with audience expectations, and supports your business goals.
This onesheet summary provides ideas on the types of content you should be incorporating into your plan. You can meet all of your readers’ information needs by curating a mix of these types:
- Professor — interests and passions
- Preacher — discovery and answers
- Promoter — needs and wants
- Poet — feelings and beliefs
- For more information, read the blog post “What’s the Ideal Content Mix?”
- And download the Content Compass Excel Tracker
