Travel Marketing Worst Practices … and How to Do Better
“Send them the same email 100 times until they buy.” That was the “pearl of wisdom” given to me by a former boss at a global travel company. True story. On my first day. It’s haunted me […]
Why Do Tour Operators Need Content Marketing?
Content marketing plays a crucial role for tour operators, enabling them to attract, engage, and convert potential customers. By creating valuable content such as blogs and travel guides, operators can build brand awareness, establish trust, improve SEO, and foster customer loyalty, ultimately enhancing bookings and promoting unique experiences.
Why Do Cruise Brands Need Content Marketing?
Becoming a publishing brand is particularly important for companies in the travel industry who sell experiences. Between destinations, onboard experiences, and excursions, there’s a never-ending source of authentic and engaging content that can keep potential travelers entertained […]
What’s the Ideal Content Mix?
What is the ideal mix of content when planning a content strategy for a tourism company? For readers contemplating travel, variety is the spice of life and the content needs to be interesting and inspiring. One of […]
What Is this Content Marketing Thing?
At Jaunt, we define content marketing as the consistent creation and sharing of valuable, engaging, and story-driven content that builds trust, sparks curiosity, and guides your audience closer to a decision — without ever needing to shout […]