Travel Marketing Worst Practices … and How to Do Better
“Send them the same email 100 times until they buy.” That was the “pearl of wisdom” given to me by a former boss at a global travel company. True story. On my first day. It’s haunted me […]
Why Do Tour Operators Need Content Marketing?
Content marketing is essential for tour operators because it helps them attract, engage, retain, and convert potential customers in a competitive industry. Despite this, I’m often surprised at how few tour operators use content marketing tactics. In […]
Why Do Cruise Brands Need Content Marketing?
Becoming a publishing brand is particularly important for companies in the travel industry who sell experiences. Between destinations, onboard experiences, and excursions, there’s a never-ending source of authentic and engaging content that can keep potential travelers entertained […]
What’s the Ideal Content Mix?
What is the ideal mix of content when planning a content strategy? For readers, variety is the spice of life and it needs to be interesting. But content teams have goals and bosses, so what’s a strategist […]
What Is this Content Marketing Thing?
At Jaunt, we define content marketing as the consistent creation and sharing of valuable, engaging, and story-driven content that builds trust, sparks curiosity, and guides your audience closer to a decision — without ever needing to shout […]
