Travel Marketing Worst Practices … and How to Do Better
“Send them the same email 100 times until they buy.” That was the “pearl of wisdom” given to me by a former boss at a global travel company. True story. On my first day. It’s haunted me […]
What’s the Ideal Content Mix?
What is the ideal mix of content when planning a content strategy? For readers, variety is the spice of life and it needs to be interesting. But content teams have goals and bosses, so what’s a strategist […]
