Travel Marketing Worst Practices … and How to Do Better
“Send them the same email 100 times until they buy.” That was the “pearl of wisdom” given to me by a former boss at a global travel company. True story. On my first day. It’s haunted me […]
Why Do Cruise Brands Need Content Marketing?
Becoming a publishing brand is particularly important for companies in the travel industry who sell experiences. Between destinations, onboard experiences, and excursions, there’s a never-ending source of authentic and engaging content that can keep potential travelers entertained […]
