Portfolio
When you’re looking for solutions, you need a content marketing gem who can work under pressure and still come out looking shiny. Here are just a few case studies of the content marketing challenges I’ve tackled over the last 20 years. Chances are I’ve seen your problem before.
Content Strategy, Editorial, Marketing
Hurtigruten Consumer Email Refresh
Editorial, Marketing Hurtigruten Email Refresh Goal: Hurtigruten cruises are a personal, fun, and experiential product, but the emails that were going out when I arrived were decidedly un-fun. They were aggressively promotional, impersonal, and lifeless, and did not demonstrate what consumers could…
Advertising, Marketing
Hurtigruten Geocaching Partnership
Advertising, Marketing Hurtigruten Geocaching Partnership Hurtigruten Expedition Voyages has been an iconic travel brand in Norway since 1893, but is unknown to most adventure travelers in the United States. Its Norway coastal voyages on the ferry that has been delivering…
Advertising
Hurtigruten Trade Advertising
Advertising Hurtigruten Trade Advertising In Norway, Hurtigurten is an iconic and beloved brand like Coca-Cola with many vocal and emotionally-connected brand evangelists. In North America, needless to say, it’s a difficult name to pronounce and has little brand awareness. To…
Content Strategy, Marketing, Program Management
Lexus Global Content Program
Program Management Lexus Global Content Program As they rebranded the company from an automotive to an experience company, Lexus Automotive (a Toyota company) wanted to continue a dialogue and ongoing relationship with its owners after they had purchased vehicles. To…
Content Strategy, Editorial
Socrata — The Art of Data
Content Strategy The Art of Data Kansas City, Missouri, is a leader in the civic open data world. When they created an innovative art exhibit that tasked local artists with interpreting city datasets from the open data portal, this open…
Content Strategy, Design, Editorial, Marketing, Program Management
TCS World Travel Marketing Overhaul
Program Management TCS World Travel Marketing Overhaul TCS & Starquest Expeditions had been in business for 20 years and their primary sales channel was mailing millions of direct mail brochures a year to past travelers (even deceased) and purchased lists.…
