Expertise
When your travelers are spending their hard-earned money on your products and services, they want assurance that they’re working with experienced professionals who will take care of them. You can anticipate and adapt to changes in a dynamic world. You’ve seen it all and can execute time-tested solutions quickly.
As a content marketing expert, I can promise the same. I’ve been practicing content marketing for more than two decades in a professional capacity for world-recognized travel, tourism, and lifestyle brands. You deserve no less than a professional partner that can deliver on the high standards you set for yourself. Here are just a few of the reasons that you’ll benefit from my expertise:
Perspective
Sometimes the fix isn’t where you expect it and you need to look from a different angle. My experience across multiple industries including luxury automotive marketing, tour and cruise operators, hotel marketing, travel and lifestyle brands helps me deliver your better solution faster.
Familiarity
I know how to speak to all of your audiences. Because I’ve created communications materials for consumers, regional constituents, global readers in 15 countries, non-technical audiences, travel trade publications and travel agents, and internal stakeholders.
Scalable
From startups to marketing agencies to logistics companies, destination marketing organizations, and established government institutions, I know how to build a program big or small. And how to make it grow.
Self-reliant
You’re busy. I’m seasoned and resourceful. Hand your work off to Jaunt and I’ll get it done without a lot of hand holding. So you can tackle those other to-dos on your list. I’ll do it quickly and well.
Customer-centric
Your customers and your travelers are your revenue and your raison d’etre. The only change will be to make it better. That means always advocating for the customer experience and interests.
Results-driven
I focus on measurable outcomes, using analytics to continually improve and adapt strategies for optimal performance. And numbers you’ll want to show off to your boss.
Humble Brag
I don’t love to toot my own horn, but I know you want to see just a just a few examples of the cool things I’ve done:
- Launched content marketing initiatives for a government transportation agency and grew the audience 518% in five years
- Hurtigruten Expedition Cruises: grew North American booking revenues 156% in one year
- Directed a robust social media and influencer marketing program with more than 250,000 followers
- Managed an award-winning global content program for Lexus Automotive that secured brand loyalty and led 16% of vehicle owners to repurchase (exceeding global industry benchmarks)
- Developed a lead generation program with Geocaching.com with Hurtigruten branded tags that have traveled more than 31 million miles around the world (and counting) since 2017, exposing millions of new people (and counting) to the Hurtigruten brand
- Ran the first brand and marketing collateral redesign in 20 years and launched the first website and digital marketing program for TCS World Travel, a private jet expedition company that works with National Geographic Expeditions and Four Seasons Private Jet Expeditions
- Launched ABCNEWS.com and local television affiliate websites, and trained newsroom staff to use the first content management system on the Web
- Managed the content marketing program as the agency of record for Microsoft
