In 2025, travel marketing must evolve beyond destination promotion to build relevance and trust through personalized, story-driven content. Key trends include hyper-personalization using AI, engaging short-form videos, the revival of curated newsletters, purpose-driven storytelling, niche micro-newsletters, and leveraging user-generated content to enhance traveler connections and engagement.
“Send them the same email 100 times until they buy.” That was the “pearl of wisdom” given to me by a former boss at a global travel company. True story. On my first day. It’s haunted me […]
Content marketing plays a crucial role for tour operators, enabling them to attract, engage, and convert potential customers. By creating valuable content such as blogs and travel guides, operators can build brand awareness, establish trust, improve SEO, and foster customer loyalty, ultimately enhancing bookings and promoting unique experiences.
Becoming a publishing brand is particularly important for companies in the travel industry who sell experiences. Between destinations, onboard experiences, and excursions, there’s a never-ending source of authentic and engaging content that can keep potential travelers entertained […]
Don’t Click here. Please. I beg you. You should shun “Click Here syndrome” and its evil cousin, “the document is here.” In addition to being deadly dull, bad link copy makes us look dated, confuses users, is […]
What is the ideal mix of content when planning a content strategy for a tourism company? For readers contemplating travel, variety is the spice of life and the content needs to be interesting and inspiring. One of […]
