Content marketing is essential for tour operators because it helps them attract, engage, retain, and convert potential customers in a competitive industry. Despite this, I’m often surprised at how few tour operators use content marketing tactics. In […]
Becoming a publishing brand is particularly important for companies in the travel industry who sell experiences. Between destinations, onboard experiences, and excursions, there’s a never-ending source of authentic and engaging content that can keep potential travelers entertained […]
Don’t Click here. Please. I beg you. You should shun “Click Here syndrome” and its evil cousin, “the document is here.” In addition to being deadly dull, bad link copy makes us look dated, confuses users, is […]
What is the ideal mix of content when planning a content strategy? For readers, variety is the spice of life and it needs to be interesting. But content teams have goals and bosses, so what’s a strategist […]
I’ve been practicing content marketing since the late 1990s and the execution is constantly evolving. However, these longstanding rules and values have remained constant throughout the decades. Content marketing IS: Both an art and a science — […]
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