Tools
You’ll need the right tools for flawless results. Wield a worksheet or test a toolkit. Get the job done well with these tools at your disposal.
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Download: Advertising Tracker Spreadsheet
$25.00Advertising Tracker Spreadsheet
An Excel spreadsheet that enables you to track all advertising efforts. This template includes:
- Annual campaign tracking spreadsheet that provides a macro view of campaigns and their timeframes
- A sheet to help you track deliverables, due dates, specs, and delivery status
- Monthly budget tracking sheet
- Ad performance tracker and cost per touch
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Download: Basic Content Analytics Dashboard
$30.00Basic Content Analytics Dashboard (Excel)
Excel sheet for tracking advertising deliverables and due dates.
Includes:
- Instructions on how to use the sheet including formula examples
- Comments within the Excel fields on how to use them
- Formulas are already set up to total rows and columns when you enter data into the cells
- Links to industry sources to document benchmarks for your industry
- Template to track website traffic and social media growth
- Advertising campaign and tactics tracking template
- Subscriber growth template across months and years
- YouTube subscriber and performance templatecel template to document content marketing program metrics and growth.
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Download: The Emotional Expedition: A Workbook for Transformative Travel Marketing
$20.00The Emotional Expedition: A Workbook for Transformative Travel Marketing
This travel marketing workbook helps travel companies and tour operators move beyond promoting only itineraries and “hardware” to start selling experiences that connect and generate a feeling. It guides you in defining your brand’s deeper purpose; clarifying the emotional transformation you offer; crafting messaging that resonates with curious, values-driven travelers; and testing traditional messages against emotional-focused copy. Designed specifically for experience-led and expedition-focused brands, it provides practical exercises to align your marketing with the feelings that drive high-consideration bookings
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Download: The Field Guide to Modern Travel Marketing
$30.00The Field Guide to Modern Travel Marketing:
How to Do It BetterThe Field Guide to Modern Travel Marketing is a no-nonsense, 25-page playbook built for travel marketers who are ready to do things differently. Inside, you’ll find bold ideas, better strategies, and traveler-first tactics to help you attract the right audience, craft stories that stick, and convert interest into bookings. It’s packed with practical tools, smart tips, and zero fluff — just the essentials for brands ready to do it better and lead with purpose. (PDF Format)
