Tools
You’ll need the right tools for flawless results. Wield a worksheet or test a toolkit. Get the job done well with these tools at your disposal.
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Download: 10 Ways to Win in Content Marketing Checklist
$0.00Your all-in-one best practices cheatsheet for how to do travel marketing right.
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Download: Content Calendar
$0.00Basic Content Calendar (Excel)
A simple Excel editorial calendar to track your content marketing deliverables and publishing dates. Color coded by type of asset.
It can be used to organize your publishing schedule, coordinate with your team on publishing dates, plan your year or quarter in advance, and report upcoming content to managers and other teams in a form that everyone can view.
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Download: Content Compass Onesheet
$0.00Content Compass — Creating the Ideal Content Mix
This free onesheet describes an interesting schema for tracking the content mix for your content strategy to engage your readers and promote bookings.
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Download: Content Compass Tracker
$0.00Content Compass Tracker (Excel)
This Excel spreadsheet helps track content types (Promoter, Preacher, Professor, and Poet) to ensure a balanced and strategic content mix across different distribution channels.
For a summary, download the free Ideal Content Mix onesheet. Or read the more detailed blog.
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Download: Creative Brief
$0.00Creative Brief (Ms Word)
Provide your creative team with all the details they need to deliver a quality content product. This all-in-one creative brief in Microsoft Word format captures all the essential information you need from your stakeholders including:
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Download: Top 5 Tips to Writing Winning Link Copy
$0.00Top 5 Tips to Writing Winning Link Copy
Effective link copy improves user engagement, enhances SEO, sells your product, and provides a better user experience. This Quick Tips Guide covers best practices for crafting compelling hyperlinks that encourage clicks and build trust with your audience. Download this free PDF guide to create effective hyperlinks.
